At G Marketing, we believe in working in partnership with you to drive the best results for your product. We have the skills and contacts to manage the end to end sales process of your product with TVSN, from initial pitch to product support and account management.

We do this by:

Initial Pitch

  • Produce and present a directed, well planned presentation to TVSN that will showcase the key features and benefits of your product
  • Use our local knowledge and experience to ensure the key messages will relate to the Australian TV shopping audience
Product Launch, Advertising and Marketing
  • Design and implement a strategy for the launch and subsequent events for your product
  • Recommend the TVSN Presenters that we know will best represent your product
  • Train the TVSN Presenters on all aspects of your product
  • Input on the design of the studio set to be sympathetic to your image whilst keeping in mind TVSN’s guidelines
  • Co-ordinate the marketing and advertising to be presented as part of the launch of your product and all on-going events. This may include:
    • On-air promotional spots
    • Location shoots to showcase or demonstrate your product, if required
    • Advertising in TVSN’s monthly ‘Shopper’s Guide’ (TV guide)
    • Production of ‘targeted letters’ sent to particular customers
    • Production of in-shipment postcards
    • Implementation of competitions to raise customer awareness
    • Targeted emails to selected customers based on buyer profile

Product Support

  • Perform training for the TVSN Customer Service Representatives on your products features and benefits
  • Give local customer support through our own G Marketing toll-free number

Account Management

  • Manage all stages of your account with TVSN from initial product selection through to on-air presentation
  • Manage the importation of your stock into Australia and delivery to the TVSN warehouse facility

What G Marketing needs from you to ensure we develop an effective, targeted program that delivers results

Your Customer

To ensure the TVSN audience is aligned to your customer profile, we request information that allows us to understand your customer. This will help us select the right mix of products in order to maximise sales.

Your Product

For accurate, well planned presentations we request:

  • Complete product listing with images
  • Product export price list
  • Lead-times of each product
  • Country of origin of each product

Your Product Positioning

For consistency in messages, features and benefits we ask you to:

  • Supply us with copies of all recent print or electronic advertising and marketing
  • Where available, video footage of your product that would enrich the on-air presentation of your product

Your On-Air Spokesperson

Experience shows that a brand representative with passion, knowledge and familiarity with the product significantly increases sales volume. To strengthen the impact of your presentation, an on-air guest to work in collaboration with the TVSN presenter, either live in the studio or via the phone, is requested

BACK TO TOP

For further information on how G Marketing can help you build your brand in Australia, please contact
India Brooker on +612 9797 2900 or via email CLICK HERE